During his Master Entrepreneurship and Management in Creative Industries in Amsterdam Joren found his true passion in organizing shows and booking bands. After recording an EP at the Lullabye Factory Studios he decided to set up the booking division of The Lullabye Factory. Using an open and honest approach, while using his experience, he builds long lasting relationships with venues, since all parties that are involved should be happy in the end!

Favourite concert: The Soft Moon at Primavera Sound 2015.